How Solid Keyword Research Leads to Great Blog Topics

Trying to figure out what topics to cover in your blog without doing research is like throwing darts while blindfolded. You never know if you’re going to hit or miss. This is why smart businesses do thorough research on keywords to write their blog posts around. Keywords are the internet equivalent of a thermometer. They tell you how high or low the interest is in a certain topic, which acts Read More…

black hat seo strategies

Five Kinds of Black Hat SEO That Are Dead and Buried (Thank God)

In 2014, the consensus among Search Engine Optimizers – people working hard to drive web traffic and eyeballs to websites – is that relevant, reader-friendly content is the best way to build long-term traffic. But it wasn’t always the case here are a few brief, joyless memorials to favorite tactics from the bad old days of unethical SEO. 1- Keyword Stuffing – There was a time, believe it or not, Read More…

bill slawski

An Interview with Bill Slawski of SEO by the Sea

I have had a golden chance of interviewing Bill Slawski, the president and founder of SEO by the Sea. He has been associated with Search Engine industry for 15+ years now. Bill mostly covers Google patents and widely known as the patent guy. He is one of the best digital marketers having more than a decade of experience in SEO and online marketing. I’d like to thank him for taking Read More…

Stop Believing Data You See in Your Google Analytics: Here is Why?

We all use Google Analytics everyday to measure our marketing campaign success. But most of us provide wrong stats (sometimes) to managers or clients because we believe analytics stats are correct. Think again? Unfortunately there are a lot of issues with the data you come by in your Google Analytics reports. Below are some highlighted issues that you must know and the solutions to avoid those mistakes. Issue With Direct Traffic: Normally direct traffic means the Read More…

Google is making SMBs Zoophobic: Which is the scariest Panda or Penguin Update?

There are certain events in life that stress you out for good, like clowns for instance (Stephen King has outdone himself with its IT masterpiece) or old ladies offering you sweets (Grimm’s Hansel and Gretel tale surely has left a vivid trace in each kid’s memory, permanently affecting its unconditional love for candies).  Sometimes the origin of a phobia is really hard to trace especially if it is related to Read More…